Wednesday, August 24, 2011
Why Bother With 57 When You Can Have Just 1
Heinz is the undisputed queen of all ketchups. If the virtues that you seek in a queen are perfectly balanced delectability and a color that mirrors the reddest of supermodel lips, then she's your go-to girl. She's beautiful, efficient, tasty--and available. I'll be the first to admit that at times, she's been my go-to girl, too.
But, like many beauties, Heinz can be shallow, even a little trashy. When you ask a bottle of Heinz to describe herself and the third thing she tells you is "high fructose corn syrup," she seems a little cheap. And that's because she is.
Here's the lesson: Appreciate the appeal of Heinz Tomato Ketchup--even fool around with her once in a while--but know that for life, the ketchup you really need is one with substance and depth. You need a ketchup you'll want to see every morning over breakfast and every night at dinner. You need a ketchup you can raise your kids on.